Why HELLO JELLO beats regular jelly every time
Same wobble. Same bright colours. Same fruit flavour. But a completely different story when you flip over the packet and read the label.
What's actually in regular jelly?
Standard supermarket jelly has a lot going on. First, the sugar: typically 20g or more per serve, which is around five teaspoons. Then the colours: not from fruit, but from artificial dyes assigned number codes. Then the flavours: synthetic, not the real thing.
It's not that jelly is inherently bad. It's that nobody ever bothered to make it better. Until now.
So, what's the difference?
The biggest difference is simple: HELLO JELLO contains less than 1g of sugar per serve and is made with natural colours and flavours.
Traditional jelly products can vary significantly by brand and flavour, but many contain substantially more sugar per prepared serve and may use artificial colours and flavours.
The jelly comparison
For years, the jelly aisle has given you two main choices: regular sugary jelly or LITE jelly. HELLO JELLO was made to offer a different option.
| What to compare | Regular Sugary Jelly | LITE Jelly | HELLO JELLO |
|---|---|---|---|
| Sugar per serve | 17.9g | 0g | Less than 1g ✓ |
| Sweetened with | Sugar | Artificial sweeteners | Naturally sweetened ✓ |
| Colours | Artificial colours | Artificial colours | Natural colours ✓ |
| Flavours | Added flavours | Added flavours | Natural flavours ✓ |
| Sulphites added? | No | Yes | No ✓ |
| The wobble | ✓ | ✓ | ✓ |
Less than 1g of sugar. Naturally sweetened.
HELLO JELLO contains less than 1g of sugar per serve, but unlike many LITE jelly options, we haven't relied on artificial sweeteners to get there. Instead, HELLO JELLO is naturally sweetened using thaumatin, a naturally occurring sweet protein. No sugar alcohols and no artificial sweeteners.
Same jelly joy. Different ingredients.
We didn't want to make a jelly that felt like a compromise. HELLO JELLO still wobbles. It still sets. It still comes in bright, fruity flavours. So instead of choosing between a regular sugary jelly or a LITE jelly made with artificial sweeteners, there's a NEW kid on the block!
Less than 1g of sugar per serve. Naturally sweetened. Natural colours and flavours.
Available in Strawberry, Raspberry, Pineapple and Lime.
Same wobble. A different kind of jelly.
Everything you love about jelly. Nothing you don't.
HELLO JELLO doesn't ask you to give anything up. The wobble is still there. The colour is still vivid. The flavours are natural. What's missing is the sugar load, the artificial numbers, and the quiet guilt that comes with them.
Four flavours: Strawberry, Raspberry, Pineapple and Lime. Each one made with natural colour and flavour, under 1g of sugar per serve, and packed in Australia.